One of the multiple projects Gulfcrafts executed as an official FIFA 2022 Host Country Branding Services Provider was space branding for the Host Country Media Centre. Located in the heart of Doha, in Msheireb Downtown, media Centre became a dynamic hub for media professionals during the FIFA World Cup Qatar 2022, featuring a vast number of facilities, including a press conference room for 140 people, 300 hot desks, media lounge, IT support, photographer services, studios, and restaurant.
Among the most prominent features of Gulfcrafts' space branding for this project was its spectacular exterior glass manifestations. These eye-catching designs not only grasped the attention of thousands of fans and tourists but also created a lively World Cup atmosphere in the heart of Doha. The central location of the Media Centre ensured that it became a focal point for both local and international visitors.
The ambient of the place incorporated stunning visual elements that pay homage to the host nation's traditions, while also embracing the energy and excitement of the tournament. Apart from the impressive wall and pillar wraps, temporary signage and wayfinding solutions, multiple backdrops, table skirts and glass manifestations, Gulfcrafts has executed a system of unique metallic partitions for the dining area, each design skillfully replicating eight Qatari stadiums hosting the matches of the World Cup 2022.