In the fast-paced world of international sports events, hosting the IAAF World Athletics Championship is a matter of prestige and meticulous planning. In 2019, Doha set the stage for this grand spectacle, with Gulfcrafts executing its space branding and wayfinding feel and look.
The scope of works Gulfcrafts executed for this grand event was exceptionally large, as we had to take care not only of the branding of the Championship’s main venue, but also city dressing, hotels and transportation. Especially prominently our branding could be seen along Corniche, which served as both, a central track for marathon runners and one of the favourite destination for the guests and residents of Qatar.
From colossal building and venue wraps to transportation branding that adorned buses and cars, to flags, fences, signage and wayfinding - Gulfcrafts undertook the production, installation, maintenance and dismantling of 60,000 square meters of printed elements, creating an unforgettable atmosphere that embodied the spirit of the championship.