Innovative Contribution to Heart Health: Gulfcrafts creates a Pop-Up Booth “For a Healthy Heart” as a part of the HMC Kulluna Campaign
At Gulfcrafts, we believe in the power of design and innovation to transform lives. That is why we were immensely proud to be a part of the Kulluna for a Healthy Heart health and safety campaign, where Hamad Medical Corporation (HMC) entrusted us with the design and execution of their innovative pop-up booth.
The primary objective of this project was to raise awareness about heart health and encourage people to adopt heart-healthy lifestyles. The Kulluna booth was conceived as an interactive and engaging space that would educate, motivate, and inspire visitors to take their heart health seriously. Gulfcrafts team worked closely with HMC to develop a concept that was not only visually appealing and informative but also practical.
The idea of the initiative was for the booth to be moved around various high-traffic locations to ensure that the heart health message reaches a broad and diverse audience. Hence, such a booth should have been easy to assemble and dismantle multiple times without damaging its surface and integrity. Gulfcrafts created a profile system solution that provides durability and stability, can be reassembled overnight, easily customized according to the new location, and conveniently stored while not in action. We utilized state-of-the-art technology, quality materials, and expert craftsmanship to ensure the booth exceeded the highest standards.
The campaign took place throughout July 2023, becoming a great success, attracting over 11,000 visitors and positively making a difference, one heart at a time.
Kulluna Booth Locations: Doha Festival City Mall and Place Vendome Mall